To launch the Seara Netflix Stranger Things snack line, we turned a universal gamer dilemma into a new way to play.

Gamers avoid eating to keep their hands clean. So instead of fixing the snack, we removed the need for hands.

Using EEG technology, players controlled the game with their minds—just like Eleven.

Launched with top creators and experienced live at CCXP, fans didn’t just watch Stranger Things. They played it.